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High Bar Brands creates new territory manager position

Blair Seed joins HBB as Central Canada Territory Manager OWATONNA, Minn. – High Bar Brands continues to acquire companies and expand its product lines, and its growth has necessitated the creation of a new sales position. Blair Seed joins HBB in the newly created Central Canada Territory Manager role, which services Ontario and Manitoba. Seed will report to Canadian Regional Sales Manager Scott Weese. “HBB is known for the quality of its products,” Seed said. Read more…
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High Bar Brands, LLC Announces Its Successful Recapitalization with Sentinel Capital Partners.

Owatonna, Minnesota — December 20th, 2023 High Bar Brands, LLC (“HBB”), a leading manufacturer and distributor of high-quality commercial vehicle solutions for the heavy-duty trucking industry, with its portfolio of iconic brands, including Minimizer, Premier Mfg., Dieter’s Accessories, Panelite, and Viking Sales, proudly announces its strategic recapitalization with Sentinel Capital Partners (“Sentinel”), effective December 19th,2023. HBB, headquartered in Owatonna, Minnesota, is the leading supplier of truck and trailer components and solutions to the heavy-duty aftermarket Read more…

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High Bar Brands makes splash at HDAW

OWATONNA, Minn. – Heavy Duty Aftermarket Week kicked off in Dallas with many eyes drawn toward High Bar Brands’ new booth. HBB made numerous changes to their trade show booth this year, incorporating new brands Dieter’s and Panelite into the design.  Other changes included a new overhead sign, touchscreen monitors, and bridge & escalator graphics. “To call this a big show is an understatement,” HBB VP of Marketing and Communication Steve Hansen said.  “HDAW is Read more…

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High Bar Brands expands its iconic brand portfolio with the acquisition of Dieter’s Accessories

OWATONNA, Minn. – High Bar Brands, a leading provider of commercial vehicle solutions, is pleased to announce the acquisition of Dieter’s Accessories, a renowned manufacturer of heavy-duty truck parts and stainless steel accessories. “We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, President & CEO of High Bar Brands. “Dieter’s reputation for 40 years of exceptional quality aligns perfectly with our commitment to exceeding customer expectations and providing Read more…
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High Bar Brands hires three new Territory Managers

OWATONNA, Minn. – High Bar Brands has hired three new territory managers, each of whom have extensive sales experience. David Coyle, Matthew Hull, and Garry Fournier are joining the growing company as the Northwest, Southwest, and Western Canada TM, respectively. “I’m excited to work for the supplier of the products I’ve sold to customers for the past 10-plus years,” Hull said. Hull has a wealth of aftermarket experience, having worked on the warehouse end of Read more…
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Minimizer launches new medium-duty PACCAR floor mats

New kit fits eight different Peterbilt & Kenworth models OWATONNA, Minn. – Minimizer’s newest floor mat release includes several PACCAR models based on the OEM’s all-new lineup of medium-duty Peterbilt and Kenworth trucks. Minimizer’s new kit – part no. 10006831 – is designed to fit 2023-2024 models of the Kenworth T280, T380, and T480, as well as the Peterbilt 536, 537, and 538. “Our customers have requested floor mats for PACCAR’s new medium-duty line of Read more…
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Minimizer

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2701 SW 18th St.
P.O. Box 740
Owatonna, MN 55060
Phone: 1-800-248-3855

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