Minimizer | The History of Minimizer
History of Minimizer




1984
Lorraine Kruckeberg backs her vehicle over a Rubbermaid trashcan made of resilient plastic. Dick Kruckeberg pops the trashcan back into shape and has an idea for a better heavy duty truck fender using resilient plastic. His 1st mold is made of wood. He produces the 1st prototypes, tests them, receives positive response and begins further production out of his garage complemented by sales direct to truckers at truck stops out of the back of his truck. Spray Control Systems, Inc. (SCSI) is born and the company later changes its name to Minimizer.

1990 
Minimizer starts its 1st national advertising campaign.

1995
The Minimizer twins ( Trevor and Tyler Kruckeberg, third-generation) appear for the 1st time in Minimizer advertisements.

 

2001
Craig Kruckeberg becomes President of Minimizer.

2006
Craig Kruckeberg purchases the company from his parents Dick and Lorraine Kruckeberg.

2006
Minimizer wins Upsize business magazine manufacturer of the year award.

2006
Minimizer's 2006 advertising campaign is recognized with a prestigious industry award from the Association of Equipment Manufacturers with a first-place trophy for a single page magazine ad in the category for companies under $50 million in annual revenue.

2007
Minimizer stops selling direct to end-users and begins to sell all Minimizer products through a network of distributors. This powerful network of distributors stocks Minimizer products across the country on a local level.

2007
The Company launches a brand-new manufacturing facility featuring state-of-the-art robotic manufacturing equipment and lean manufacturing techniques. This investment allows Minimizer to manufacture all of its products virtually on-demand with 24-hour turnaround time when needed.

2007
Minimizer is awarded a U.S. Trademark for its Liquid Platium brand.

2008
Minimizer adds its 100th customer of municipal or state organizations in the United States that regularly buy and use Minimizer fenders for their utility trucks.

2009
Minimizer lands its first military contract for the MRAP next generation fighting vehicle used in Iraq and Afghanistan. The vehicle is manufactured in Wisconsin by Oshkosh Manufacturing.

2008
Minimizer begins its charitable involvement in the Arrow Truck Sales Back on the Road contest. This industry-leading charitable event provides a trucker in need with a truck and a job. The truck was outfitted with Minimizer fenders.

2009
Minimizer celebrates its 25th Anniversary.

2009
Minimizer expands its distributor network into Canada and becomes an international company.

2009
Steve Hansen is promoted to Minimizer National Accounts Manager.

2010
Craig Kruckeberg, Minimizer's CEO and Chief Visionary, announces and founds the new Heavy Truck Young Executives Network.

2010
Minimizer creates a state-of-the-art research and development department. The new facility is comprised of multiple engineers and over 5000 square feet of space on the existing 6-acre production campus.

2010
In December of 2010 the Minimizer team proudly opens the doors of the Company's new world headquarters building in Blooming Prairie, Minnesota. The new world headquarters will house executive, sales and administrative staff and features a multiple office environment, state-of-the-art training and videoconferencing facilities, a gym, and multiple breakout rooms for group meetings.

2010
Tyler Kruckeberg, the grandson of Dick and Lorraine Kruckeberg,  is promoted to Manager of Light Manufacturing & Shipping.

2011
On Thursday, August 25, 2011 at The Great American Truck Show in Dallas, Texas Minimizer launches Minimizer Chrome Poly, the industry's first chrome poly fender combining the shine of metal chrome with the brand promises of Minimizer fenders: never needs paint, never fades, never rusts, never stress cracks, never needs polishing.

2011
In September, at the 2011 Thermoforming Conference in Schaumburg, Illinois Minimizer was a Silver Medalist in the Heavy Gauge Vacuum Forming Parts Competition.

2012
On April 25, 2012 Ernst & Young LLP announced the finalists for the Ernst & Young Entrepreneur of the Year 2011 award in the Upper Midwest. Craig Kruckeberg, Minimizer's CEO and Chief Visionary, was honored to be included on the list of finalists.

2012
The engineering and manufacturing team of Minimizer makes a sizable investment in a Stratasys Engineering 900mc 3D Production System. This system offers virtually real-time 3D printed thermoplastic and end-user parts through Fused Deposition Modeling (FDM).

2012

The marketing team of Minimizer unveils the Minimizer Innovation & Training Trailer. The 53-foot exhibit trailer will visit the trucking industry's top trade shows and make stops at distributors across the country and Canada to provide training on all of Minimizer's state-of-the-art products. The truck will be driven and operated by Trevor Kruckeberg, the grandson of Dick and Lorraine Kruckeberg.

 



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Minimizer · 500 Minimizer Way SE · Blooming Prairie, MN · 55917 Phone: 1.800.248.3855 · Fax: 507.583.7540 · info@minimizer.com
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