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Minimizer and Premier Mfg.’s holding company undergoes name change BLOOMING PRAIRIE, Minn. – The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “We wanted a name that projected integrity, credibility, and aligns with our current iconic branded portfolio as well as our vision for future acquisitions,” High Bar Brands CEO Christopher Thorpe “CT” said. “Our employees hold themselves to a “high bar” and this has become our company Read more…

19-year-old also serves on his local fire department ST ANNE, Ill. – Eager to showcase his gratefulness, Dylan Mercier is not-so-patiently waiting to get his Mack Vision out on the road. “The waiting really, really sucks,” Mercier said, laughing. The St. Anne, Illinois, firefighter and owner/operator purchased the 2005 truck with his dad, Ralph, a little over a year ago, and it didn’t take long for his vision to become a reality. “I purchased a Read more…

New directors and regional managers highlight changes  BLOOMING PRAIRIE, Minn. – Minimizer’s acquisition of Premier Manufacturing in January 2020 has led to the creation of one strategic sales team, with new directors, regional managers, and redesigned regional coverage to streamline communication with a focus on customer satisfaction. In this new sales resource optimization, Derek Quys has been named Director of Sales, while Greg Renberg will serve as Director of National Accounts. “Combining Minimizer and Premier sales Read more…

Box can serve as either battery or tool compartment BLOOMING PRAIRIE, Minn. – Minimizer’s line of poly Tool Boxes has seen its fair share of expansion over the past 12 months, highlighted by its biggest offering yet – a 50-inch box. This time, however, Minimizer says it is focusing on solving a unique issue with the release of a new in-frame Tool Box. “With increased environmental regulations, space is limited under the hood, and not Read more…