Blooming Prairie, MN, January 2014 – Minimizer is pleased to announce the addition of Jason Rhoads to its executive management team as Director of Marketing. Jason will be tasked with providing enhanced marketing tools for the Minimizer sales team, developing strategy for reaching new markets and creating dynamic opportunities to promote Minimizer’s unique value propositions.
Jason brings an extensive background in marketing of the heavy-duty trucking industry. Most recently Jason served as National Sales Manager forRandall-Reilly Business Media in Tuscaloosa, Alabama. During his 13 year tenure, Jason developed key relationships with top industry officials to better position Randall-Reilly in the market place.
“Jason is an expert at creating brand equity, brand positioning and developing trust-based relationships with vendors and clients,” said Minimizer CEO and Chief Visionary, Craig Kruckeberg. “As our company grows we need world-class executive leadership and Jason brings that level of talent to our team. I am excited to see him take Minimizer’s marketing efforts to the next level.”
Minimizer plans to continue its aggressive growth strategy through strategic acquisitions, OEM opportunities and penetration of new heavy-duty sales channels. New product launches as well as Minimizer’s core line of industry leading poly fenders, bracket kits, floor mats, mud flaps andaccessories will lead this growth.
“Minimizer has established itself as the leader of innovation in heavy-duty aftermarket products,” explained Jason during a recent interview. “I look forward to contributing to the growth and improving the company’s foundation of delivering quality products to market via a strong distribution network backed by industry-leading warranties and customer service.”
Jason Rhoads wants to connect you with Minimizer. He can be reached at (800) 248-3855 or via email at jrhoads@highbarbrands.com.
Leveraging 30 years of manufacturing expertise at its state-of-the-art manufacturing facility in Blooming Prairie, Minnesota, Minimizer delivers fenders, bracket kits, the NEW Tire Mask, floor mats and accessories that will enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment.
Enhance and protect your vehicle with Minimizer products. The toughness is unmatched as seen on this Minimizer promotional video entitled“Proving Grounds.”
To order Minimizer heavy-duty products find a distributor by clicking here. Minimizer poly fenders and related products are available through exclusive Minimizer distributors.
For more information or to contact a dealer, call us at (800) 248-3855 or visit our website or email us at info@highbarbrands.com.
About Minimizer
Enhance and protect your vehicle with Minimizer products. Minimizer heavy-duty poly fenders, bracket kits, Tool Boxes, custom mud flaps, floor mats, NEW Tire Mask, and truck accessories are available through exclusive Minimizer distributors. For more information or to contact a distributor, call (800) 248-3855, visit our website or email us at info@highbarbrands.com.
Headquartered in Blooming Prairie, Minnesota, Minimizer has been family owned and operated for three generations. Minimizer manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.
For more information call (800) 248-3855 or visit https://www.minimizer.com///.
