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Leveraging more than 35 years of manufacturing expertise at its state-of-the-art production facility in Owatonna, Minnesota, Minimizer’s goal is simple – to produce the toughest products for the toughest industry.

Tested and Tortured™ aren’t just words on a page – they’re a promise to customers that our products will outwork and outlast the competition.

From our poly fenders and floor mats to the newly released Long Haul Series seat and mattress, innovation – and solutions – guide our processes.

For more information, call us at (800) 248-3855 or email us at info@highbarbrands.com.



Caleb Ostrander
2701 18th St. SW
P.O. Box 740
Owatonna, MN 55060

Understanding Our Part Number Guide | Minimizer

Understanding Our Part Number Guide If you're a long-time Minimizer customer, we want you to know that we recently decided to update the product numbers for our entire line. Rest assured, this has no effect on the products themselves. Minimizer will always provide our top-quality products regardless of the part [...]

High Bar Brands hires Northeast Territory Manager

Julian Hansen joins HBB with substantial sales experience OWATONNA, Minn. – Heavy-duty aftermarket supplier High Bar Brands has hired Julian Hansen as its new Northeast Territory Manager. HBB Northeast Regional Manager Tyler Blaedorn says Hansen’s sales experience and interview skills won him over. “Julian came from the forklift tire business [...]

Minimizer releases floor mats for newer Western Star trucks

2020-2022 models now covered with tray-style, custom-molded floor mats OWATONNA, Minn. – To keep up with demand, Minimizer is releasing five new floor mat kits for Western Star trucks. “When Western Star reconfigured their cabs in 2019, we worked hard to ensure all subsequent models would be covered with new [...]

High Bar Brands hires Northern Territory Manager

Montana native Tim Burdett joins HBB with substantial sales experience OWATONNA, Minn. – Tim Burdett is certainly familiar with High Bar Brands’ Northern Territory. The native Montanan now lives in Colorado. His familiarity with a region that also includes Wyoming, North Dakota, and South Dakota was one of the things […]

High Bar Brands hires four new territory managers

OWATONNA, Minn. – High Bar Brands, the parent company of Minimizer and Premier Manufacturing, has added to its outside sales talent to manage growth in key territories The four new Territory Managers are Jaime De La Paz for the South Central region, Dave Walker for the Northeast region, Ryan Olander [...]

New Minimizer facility up and running in Owatonna

High Bar Brands company received occupancy March 1st OWATONNA, Minn. – Minimizer is nearing the end of a long road, and 18 months after breaking ground in Owatonna, the High Bar Brands company is operational and just about fully moved into its new facility. “The entire team effort involved with […]

Minimizer & Premier Mfg. launch trilingual marketing campaign

French and Spanish resources now available for Canada and Latin America OWATONNA, Minn. – Minimizer and Premier Manufacturing are increasing their marketing efforts in Canada and Latin America with the release of a trilingual marketing campaign. Among the resources now available in French and Spanish are each company’s product catalog, […]

Minimizer Holdings, LLC, renames to become High Bar Brands, LLC

Minimizer and Premier Mfg.’s holding company undergoes name change BLOOMING PRAIRIE, Minn. – The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “We wanted a name that projected integrity, credibility, and aligns with our current iconic branded portfolio as well as our vision […]

Young owner/operator showcases truck that honors fallen firefighters

19-year-old also serves on his local fire department ST ANNE, Ill. – Eager to showcase his gratefulness, Dylan Mercier is not-so-patiently waiting to get his Mack Vision out on the road. “The waiting really, really sucks,” Mercier said, laughing. The St. Anne, Illinois, firefighter and owner/operator purchased the 2005 truck […]

Minimizer and Premier Manufacturing enhance their sales teams for go-to-market growth strategy

New directors and regional managers highlight changes  BLOOMING PRAIRIE, Minn. – Minimizer’s acquisition of Premier Manufacturing in January 2020 has led to the creation of one strategic sales team, with new directors, regional managers, and redesigned regional coverage to streamline communication with a focus on customer satisfaction. In this new sales […]


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