BLOOMING PRAIRIE, Minn. – Minimizer’s redesigned website is having its desired impact, according to Director of Marketing Steve Hansen.
Since the Tested & Tortured™ company launched its new site back in February, Hansen says users are up, load times are down, and the new customer-centric distributor buying options are leading to additional sales.
“Feedback from end users and distributors has been terrific,” Hansen said. “End users appreciate seeing online and local buying options while distributors are reporting back with noticeable increases in quote requests asking for Minimizer products based on the website presence.”
Hansen points to the distributor-facilitated eCommerce option that can be found on each product page as a game-changer.
“One of our biggest goals was to create a more modern site, so giving people the chance to purchase from our online distributors – while also seeing a map of local options – was a big part of the redesign,” Hansen said. “Additionally, we were hoping to attract new visitors, and we’ve been able to do that.”
Hansen also highlights a large decrease in bounce rate, since the new Minimizer homepage loads quickly and creates an easy-to-use interface for users to navigate.
“Understandably, people don’t want to fumble through a slow site not knowing where to click while waiting for a page to load,” Hansen said. “The average trucking industry website takes more than six seconds, so it was important for our website to stand out in that way.”
See the new site and learn more at www.minimizer.com.
About Minimizer
Leveraging more than 35 years of manufacturing expertise at its state-of-the-art production facility in Blooming Prairie, Minnesota, Minimizer is not just the leader in poly semi truck fenders: we literally invented the category. Minimizer poly fenders and integrated bracket kits are nearly indestructible and are guaranteed for life.
Our research and development team constantly ‘tests and tortures’ each of our products to make sure what goes on, in or is used to fix the truck meets the rigors of our tough industry.
We also manufacture industry-leading light kits, mud flaps, Tool Boxes, and other accessories. Our most recent innovations include the ONLY Custom Molded Floor Mats in the world for semi trucks, the revolutionary ‘whole body’ Minimizer Truck Seat System, and the recently released Long Haul Series Mattress.
Minimizer manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.
For more information, call us at (800) 248-3855 or visit our website or email us at info@highbarbrands.com.
